Most brands measure clicks. The best brands build connections

‍

Your content disappears. PR, social, and influencer marketing often work in silos
‍
Your audience moves fast. If your brand isn’t seamlessly present, you lose them
‍
Algorithms own your reach. Paid media alone won’t build real, lasting influence

Are we a good fit? Lets chat

Marketing is fragmented – Social, website, search, PR and content live in silos.
Brands rely too much on algorithms – losing real human connection.
Consumers engage with people, not ads – Influence comes from relationships, not impressions.
‍

Your brand strategy doesnt live in a deck, it lives in real interactions across your organic ecosystem

01. OWNED : Make sure your brand’s core content (SEO, website, social) actually works

Uncover insights into your influenceable audience, pin-point opportunities to fill an influence gap and map out a strategy to engage with them on a personal level.

This is some text inside of a div block.

02. CREATOR : Expand your reach by leveraging real people, not just campaigns.

Develop an influence ecosystem plan that encompasses tiers and channels of influence, consumer touchpoints with creative and content concepts to drive engagement.

03. UCG & ADVOCACY : Turn your audience into real brand champions.

Depending on your needs, we can either equip your team with the plan to run with or tap into our network of experts to implement and optimise your influence strategy.

THE EDDY
EFFECT

Audience First

Create Once

Scale Smart

Drive to Action

We map your audience, where they engage, and what moves them, along with your organic ecosystem

We develop content that’s built for every part of the digital ecosystem- not just one post or platform

We craft modular content that scales across creators, communities and digital media to maximise impact

We ensure every campaign drives people to action leading to measurable outcomes

MARKETING ISN'T AN ALGORITHM.

IT'S A HUMAN CONNECTION

We bridge the gap between brand strategy and real interaction—ensuring content, creators, and advocacy work together for real impact

Most brands measure clicks. The best brands build connections

‍

01.

OWNED : Make sure your brand’s core content (SEO, website, social) actually works

02.

CREATOR : Expand your reach by leveraging real people, not just campaigns.

03.

UCG & ADVOCACY : Turn your audience into real brand champions.

THE EDDY
EFFECT

Audience First

Create Once

Scale Smart

Drive to Action

MARKETING ISN'T AN ALGORITHM.

IT'S A HUMAN CONNECTION

We bridge the gap between brand strategy and real interaction—ensuring content, creators, and advocacy work together for real impact

Most brands measure clicks. The best brands build connections‍

01.

OWNED : Make sure your brand’s core content (SEO, website, social) actually works

02.

CREATOR : Expand your reach by leveraging real people, not just campaigns.

03.

UCG & ADVOCACY : Turn your audience into real brand champions.

THE EDDY EFFECT

Audience First

Create Once

Scale Smart

Drive to Action

Most brands measure clicks. The best brands build connections

‍

THE EDDY
EFFECT